I am sure you will know by now that I am an amazingly handsome, incredibly sexy, phenomenally intelligent, immensely gifted individual. And it goes without saying, tremendously humble to boot! But I will grudgingly admit that I have no business sense.
I often come across businesses and business models that seem to me, doomed for disaster. Yet to my surprise, they turn out to be mega successes.
For example, I wondered what silly company chooses a logo of a partly eaten apple to represent it! And how could some Mickey Mouse outfit make it big in the cut throat world of movie making? And Hello Kitty, what is that weird merchandising blockbuster – is it a cat, is it a girl, why are people buying that thing? Why are shops like “Hush Puppies” and “Nose” selling shoes and not puppies or nose-thingeys?
Yup, I just don’t have a mind for business. And here is another example that confounds me……
I recently went to a store and since they refused to pay me anything for writing about them, I will just call them “Brand X”. I wanted a particular shirt but they did not have it in my size. I asked if any of their other outlets had the item in my size and they checked.
Apparently, none of the local outlets had the item but the helpful sales clerk pointed out that it was available from Brand X’s online shop. Great! He even helped me put in the online order. So far, exemplary service. Then it starts to get weird.
He asked for my address so that it could be delivered to my home. However, as I am usually not at home when such deliveries are made, and I had bad experiences in the past when packages ended up not being delivered. So I asked him if the item could be delivered to the shop and I could pick it up.
He said that regrettably, the shop only gets delivery of items monthly and if I chose for that arrangement, my item will only be included in next month’s delivery.
“Well, that won’t do” I said.
He then offered me an alternative. He told me that “Brand X” has an arrangement with a local pharmacy chain where items can be sent by “Brand X” to any of their pharmacies, as selected by the buyer, for pick up within 24 hours.
And so, I selected the pharmacy and less than 24 hours later, I picked up my item from the pharmacy………….WHICH HAPPENS TO BE NEXT DOOR TO THE BRAND X STORE!
As I said, I just don’t have the mind to wrap around modern business practices.